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Protecting the Future, Preserving the Past

Your commercial building’s paint matters

 There are a dizzying variety of things you have to keep in mind when you’re trying to paint your commercial building.

What kind of paint should you use? What color? Do you want to stand out or blend in? Do you actually have full control over the color of your building, or do you need to check with other governing authorities?

If you’re confused, don’t worry. We’ll walk you through step by step.

Who do you want to attract?

The color of your paint matters a lot to the kinds of customers you bring into your building. Certain colors have certain subconscious associations in our minds. Green, for example, connotes health. Brown inspires trust. Blue shows calm. Yellow draws attention but jangles nerves.

Consider the type of customer you want to attract and the type of business you have. What colors would work best for your business model? Buildings that have a more traditional, professional crowd will have an entirely different color scheme than buildings that are trying to acquire a hipper, bolder audience.

What’s the neighborhood like?

Look at the buildings around you. Are they similar to each other in color? You may not want to stand out like a sore thumb—indeed, in some places you may be constrained in what colors you can use by building codes or associations.

If your neighborhood is all beige, being the one red building will make you pop—but it also may be jarring, and you might upset residents or other tenants. Consider blending with the scheme that’s already there and using pops of color on signs or as accents.

Is your building historic, or is it in a historic area?

Historic buildings often fall under more specific, restrictive codes than other buildings. If you have a historic building you need to check what’s actually allowed. You may not have the freedom to just choose any old color.

Understanding what color to paint your commercial building can be a hard decision. Thankfully there are professionals who can help. Reach out to JK Industries if you’re having trouble—we’ll help you paint your building with the shades, coatings and colors that fit best.